ROLE
-VISUAL DESIGN
-BRANDING
-MARKETING
Focus V App Redesign
UI/UX Designer
Led the redesign of the Focus V moblie application, creating a cleaner, more intuitive interface to improve usability and enhance the user experience. Developed wireframes, prototypes, and visual assets, ensuring a cohesive design system that supports seamless navigation and user engagement.
Spannabis Campaign
Art Direction, Illustration, Marketing, Designer
For Focus V, I crafted marketing materials that brought the brand’s story to life visually. Starting with the existing identity and audience insights, I explored color, typography, and layouts to create cohesive, bold campaigns across social media, email, and packaging. Each asset was designed to capture attention while reflecting the brand’s precision, innovation, and modern lifestyle appeal.
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LIVE UPDATES
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LIVE UPDATES
Spannabis Campaign
Set of emails for the email blasts, that were ran in accordance with social media posts and stories that worked hand in hand to help promote event and build engagement.
Resin Mania Campaign
Art Direction, Illustration, Designer
Led a last-minute campaign to promote a local collaborative event featuring multiple brands. Designed bold, eye-catching Instagram Story graphics to quickly capture attention and drive attendance, balancing a fast turnaround with strong visual storytelling.
Resin Mania Campaign
Art Direction, Illustration, Designer
Led a last-minute campaign to promote a local collaborative event featuring multiple brands. Designed bold, eye-catching Instagram Story graphics to quickly capture attention and drive attendance, balancing a fast turnaround with strong visual storytelling.
Marketing & Visual Design
For Focus V, I crafted marketing materials that brought the brand’s story to life visually. Starting with the existing identity and audience insights, I explored color, typography, and layouts to create cohesive, bold campaigns across social media, email, and packaging. Each asset was designed to capture attention while reflecting the brand’s precision, innovation, and modern lifestyle appeal.
Focusv V 420 Sale Push
Art Director, Designer
Developed the campaign concept “Catch Me While You Can” to highlight last-chance product availability. Led art direction and design across digital, print, and social channels—creating cohesive, high-impact visuals that captured urgency and drove engagement throughout the sale.
