ABOUT

"The Pack" revolutionizes your camping experience by offering prepacked camping packs and high-quality gear for rent. Say goodbye to the hassle of packing and hello to adventure-ready packs delivered to your doorstep. Rediscover the great outdoors with ease and convenience, thanks to The Pack.

UX RESEARCHER
INTERACTION DESIGNER
VISUAL DESIGNER

Role

16


WEEKS

Tools

Pen & Paper Figma Illustrator Photoshop Miro After Affects

GOALS

Create an intuitive and easy-to-use camping application that caters to both novice and experienced campers.


Ensure a seamless user experience from browsing

campsites to making reservations.


Foster an engaged camping community within the app, allowing users to share their experiences, tips and photos.

FEATURES

Campsite Locator


Packing List Generator


Offline Maps and Survival Guide

CREATE

Sketches

Concept

Wireframes

Prototypes

TEST

Define Tasks

User Testing

Learnings

Revisions

VISUAL

Visual Design

Component System

Branding

EMPATHIZE

User Persona

Synthesis & Affinity Maps

Problem Statements

RESEARCH

Target Audience

Define Learning Goals

Conduct Research

PROCESS

TARGET

AUDIENCE

Individuals who seek to escape the confines of every day society, and seek tranquility and adventures.

SYNTHESIS

CLUSTERING

Log In

Forgot password?

Log In with

Kris Kamperington

Explore the

great outdoors

with confidence.

Build

your own

package

Select package type

Pick your own

equipment for as

long as you need

Rent

pre-packed

kit

Pre-made kits, you

can update, remove

& add to kits

Hi

Explore the

great outdoors

with confidence.

Build

your own

package

Select package type

Pick your own

equipment for as

long as you need

Rent

pre-packed

kit

Pre-made kits, you

can update, remove

& add to kits

Hi

Log In

Forgot password?

Log In with

Kris Kamperington

03

User Personas

07

56

Survey Responses

Interviews

RESEARCH

“Exploring the great outdoors has always been my way of being able to completely unplug, recharge, and just breath without all the stresses of everyday life!!!”

-Kyle

“I want to have my own personal

guide in my pocket.”

-Mallory

“The pandemic made me feel

alone and isolated, so I really

need nature and community.”


-Val

In a calendar year, how often do you go camping?

People who use online communication apps

55%

People who use social media to share their lives

70%

80%

People who use social media to share their lives

People who isolate when they feel depressed.

70%

Mobil

PC

OTHER

60%

30%

10%

How do you plan your

camping trips?

SKETCHES

MODEL

FINDINGS

ASSUMPTIONS


Users are interested in outdoor activities such as camping, hiking, and backpacking.


Users value convenience and prefer to book camping gear online or through a mobile app.


Users appreciate a wide selection of high quality gear options for different types of camping trips.


Users are willing to pay a premium for premium gear or services, such as delivery and setup.


Users often plan their camping trips in advance, requiring a booking system with flexible dates and easy modifications.


Users prefer a transparent pricing model, including clear information on rental fees, deposits, and additional charges.

PREFERENCES & BEHAVIORS


Gear Selection: User demonstrates a keen interest in exploring a wide range of camping gear options.


Booking Process: User tester prefers a seamless booking process, showing preference for apps that offer easy navigation, clear instructions, and secure payment.


Feedback & Reviews: Actively contribute to platform by providing feedback on the gear they've rented and leaving reviews to help future users make informed decisions.


Outdoor Enthusiast Community: User tester enjoys being part of an outdoor enthusiast community, participating in forums, sharing camping tips, and seeking advice from other members.


Easy Design: Users expect a user friendly interface that makes it easy to browse gear, select items, and complete bookings.

CREATE

Sketches

Concept

Wireframes

Prototypes

WIRE

FRAME

LEARNING

GOALS