Bethany Mota is a popular YouTuber, fashion designer, and author with millions of followers worldwide. She rose to fame with her engaging videos and has since launched a successful fashion line and authored a book, inspiring fans worldwide to embrace their individuality and pursue their passions.

About

Project Scope

Deliverables:

  • Tour plan, schedule, and promotional materials.

  • Event coordination and content creation.

  • Merchandise management and sales reports.

  • Post-tour analysis and recommendations.

Project Scope: graphics and video for online promotion

of Clothing Line Tour

Project Scope

Deliverables:

  • Comprehensive tour plan and schedule.

  • Promotional materials for tour and YouTube channel launch.

  • Event coordination and management.

  • YouTube channel content and growth strategy.

  • Merchandise design and sales reports.

  • Post-tour analysis and recommendations for future campaigns.


ROLES

Graphic Design

Illustration

Photography

Videography

In diverse projects with Bethany and her squad, I've

had the chance to explore each of these positions at

different times.

Project Scope

In her autobiography, “Shape Your Perspective: My Handbook for

Discovering Your Unique Style, Living, and Inspiration,” Bethany

discusses her path toturning into a successful online media influencer.

Bethany desired her book's artwork to align with her aesthetic and

resonate with her target demographic. Considering her main audience

comprised of young adolescents, it presented a task. Hence, I utilized

the mouse pad and opted for a lively, free-flowing watercolor-style

series of drawings.

Generate artwork that matches the tale depicted in the

influencer’s book, these visuals would be incorporated

in the book and leveraged in the marketing strategy to

promote the book’s sales.

CREATIVE

PROCESS

Given the powerful bond between influencer and their followers,

it's integral to consider this during the creative development of

each endeavor. Extensive hands-on involvement and regular

interaction are crucial to ensure the consistency of the brand voice.

VERBAL

FUN

RELATABLE

BOLD

VISUAL

CREATIVE

ENGAGING

HONEST

BRAND

TRUSTED

AUTHENTIC

YOUTHFUL

GOALS

BMG must persistently convey not only what they're

known for, but also extend their reach into diverse markets.

All this while staying true to the identity.