![](https://framerusercontent.com/images/QdmpAAt9N9OX04PXieNiUdGdmI.png)
Bethany Mota is a popular YouTuber, fashion designer, and author with millions of followers worldwide. She rose to fame with her engaging videos and has since launched a successful fashion line and authored a book, inspiring fans worldwide to embrace their individuality and pursue their passions.
About
![](https://framerusercontent.com/images/XO03usVxtaQl1SzKvuiJgnJcw9s.png)
Project Scope
Deliverables:
Tour plan, schedule, and promotional materials.
Event coordination and content creation.
Merchandise management and sales reports.
Post-tour analysis and recommendations.
Project Scope: graphics and video for online promotion
of Clothing Line Tour
![](https://framerusercontent.com/images/qbVc83fL7Zlingsa5XWmVA9E1k.png)
![](https://framerusercontent.com/images/qbVc83fL7Zlingsa5XWmVA9E1k.png)
![](https://framerusercontent.com/images/qbVc83fL7Zlingsa5XWmVA9E1k.png)
![](https://framerusercontent.com/images/qbVc83fL7Zlingsa5XWmVA9E1k.png)
Project Scope
Deliverables:
Comprehensive tour plan and schedule.
Promotional materials for tour and YouTube channel launch.
Event coordination and management.
YouTube channel content and growth strategy.
Merchandise design and sales reports.
Post-tour analysis and recommendations for future campaigns.
![](https://framerusercontent.com/images/DGgBHuHFHPC8jpeU1gQN5DUSjnI.png)
![](https://framerusercontent.com/images/oc97otDMRGTwftjLRjm8iyqUkYA.jpg)
![](https://framerusercontent.com/images/VUZvYrCMaujf2Ik4HUCSxcIwG8g.jpg)
![](https://framerusercontent.com/images/h2BsUh4dfjwNTI988SE5o76wMlk.jpg)
![](https://framerusercontent.com/images/KHcZmpG6zkoeoOiMnRn0VFZ2WI.png)
![](https://framerusercontent.com/images/1K8iwGHlLzMC0XS6tqiaYw9qZc.png)
![](https://framerusercontent.com/images/kQl23Fx89vt3nKCDHsUpk7zOCCU.jpg)
![](https://framerusercontent.com/images/xpafC2fxOUREp46gsSeMZM64L8.jpg)
![](https://framerusercontent.com/images/59u5F5GFhOTxjkWSiGw6OIYg9Q.png)
![](https://framerusercontent.com/images/rdRrnqTk0gj8Z8ZGkHH1854uAA.png)
![](https://framerusercontent.com/images/ATKPhBM9E8nbQSm7TnL1Dbc0gQ.jpg)
![](https://framerusercontent.com/images/4c4xaTtOKwRMKOYmF29A04ArgA.jpg)
![](https://framerusercontent.com/images/737mPvjlM0dovnYgMwjW2LBLAo.jpg)
![](https://framerusercontent.com/images/XpnM1igfN5JQSvIpqCs5iDL7fI4.jpg)
![](https://framerusercontent.com/images/7pXi1z5D5I2WzIgv7B1KkaAOfjM.png)
![](https://framerusercontent.com/images/NcvHyt9xQUT4Ro9dGhlBpDeBo.jpg)
![](https://framerusercontent.com/images/NCQW8XpDoTm7vL3Ztevm1eF8s4.png)
![](https://framerusercontent.com/images/F7Th4V9bWWsjUtrXnuPJG9W82dg.jpg)
![](https://framerusercontent.com/images/EhXyRn7Lw9lohPCKYrcguX6Id7M.jpg)
![](https://framerusercontent.com/images/UCoSkZgbIjTb0g4ZzUfJZwIAXA.jpg)
![](https://framerusercontent.com/images/5xak87bgApHx4SBHdGdPOMVTw.jpg)
![](https://framerusercontent.com/images/MOiWp3c0VCbYqXaN1IGcQpyTazM.png)
![](https://framerusercontent.com/images/pQ5NpYKyzI1e7odeAFJTWFyYzBs.jpg)
![](https://framerusercontent.com/images/NCQW8XpDoTm7vL3Ztevm1eF8s4.png)
![](https://framerusercontent.com/images/F7Th4V9bWWsjUtrXnuPJG9W82dg.jpg)
![](https://framerusercontent.com/images/EhXyRn7Lw9lohPCKYrcguX6Id7M.jpg)
![](https://framerusercontent.com/images/UCoSkZgbIjTb0g4ZzUfJZwIAXA.jpg)
![](https://framerusercontent.com/images/5xak87bgApHx4SBHdGdPOMVTw.jpg)
![](https://framerusercontent.com/images/MOiWp3c0VCbYqXaN1IGcQpyTazM.png)
![](https://framerusercontent.com/images/pQ5NpYKyzI1e7odeAFJTWFyYzBs.jpg)
![](https://framerusercontent.com/images/3FDbSeWKR7xSyZrFzZvyDcLVT0k.png)
![](https://framerusercontent.com/images/8E3NY3Ru56yAfQhlF7kEoZkQIH0.png)
![](https://framerusercontent.com/images/qTRIrCWZ4QNxqyBUDVcJ8QK0s.png)
![](https://framerusercontent.com/images/QcIAROkBoOMZgyi2X2uRnZ25g.png)
![](https://framerusercontent.com/images/4L4pu6d62X737xQTZltjX0aUFc.png)
![](https://framerusercontent.com/images/xOmO8Gm17uf8qKNHsxhWnN4gdCc.png)
![](https://framerusercontent.com/images/Ymty14Gv81ip6ENosFSBVdWYNs.png)
![](https://framerusercontent.com/images/hG5koOqsGe6K7m0zwZIBcwhbg.png)
![](https://framerusercontent.com/images/eLZ99o4p3ogJavvvJ4vEDVKSlg8.png)
![](https://framerusercontent.com/images/tSFH6UNvehIsm4SDVxf037rNQ9Y.png)
![](https://framerusercontent.com/images/vb8d0FiaBj9GMYMFC7oMQ5bCTyM.png)
![](https://framerusercontent.com/images/I7aQebIbpu5tiWDUJ6M2VC7jHEw.png)
![](https://framerusercontent.com/images/pti5Kmn34VHQv5yjRXA0XaxO0.png)
ROLES
Graphic Design
Illustration
Photography
Videography
In diverse projects with Bethany and her squad, I've
had the chance to explore each of these positions at
different times.
![](https://framerusercontent.com/images/AJyxLgeawrC0NDgcjqi6UiwMAEk.png)
![](https://framerusercontent.com/images/x2Qe0Rt7S760bOJRHSpECBw6xCw.png)
Project Scope
In her autobiography, “Shape Your Perspective: My Handbook for
Discovering Your Unique Style, Living, and Inspiration,” Bethany
discusses her path toturning into a successful online media influencer.
Bethany desired her book's artwork to align with her aesthetic and
resonate with her target demographic. Considering her main audience
comprised of young adolescents, it presented a task. Hence, I utilized
the mouse pad and opted for a lively, free-flowing watercolor-style
series of drawings.
Generate artwork that matches the tale depicted in the
influencer’s book, these visuals would be incorporated
in the book and leveraged in the marketing strategy to
promote the book’s sales.
![](https://framerusercontent.com/images/yN3y2VaAXzw9Fp3Pokhtir6peug.png)
CREATIVE
PROCESS
Given the powerful bond between influencer and their followers,
it's integral to consider this during the creative development of
each endeavor. Extensive hands-on involvement and regular
interaction are crucial to ensure the consistency of the brand voice.
VERBAL
FUN
RELATABLE
BOLD
VISUAL
CREATIVE
ENGAGING
HONEST
BRAND
TRUSTED
AUTHENTIC
YOUTHFUL
GOALS
BMG must persistently convey not only what they're
known for, but also extend their reach into diverse markets.
All this while staying true to the identity.